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OpenPartner docs

Your profile

Your profile lives at openpartner.dev/creators/<handle> and is public — open to brands and the open web. Two places it shows up:

  1. The public profile page brands click into when reviewing your applications
  2. The Discover creators directory brands search to find you proactively

Skeletal profiles (just a name + email) don’t show up in proactive search. The fuller your profile, the more inbound interest you’ll get.

Edit at Settings → Profile.

Basics

Display name

What brands see at the top of your card. Your real name or your brand name; whatever you go by.

Handle

Your @ on the Network. Lowercase, letters/numbers/hyphens, 2–40 chars. Used as:

  • The default slug for your share links (/r/<handle>)
  • The URL of your public profile (/creators/<handle>)

Editing the handle changes your public URL — old /creators/<old-handle> 404s.

Avatar

Click Upload under the avatar circle to attach an image (PNG, JPEG, or WebP, up to 2 MB). Square images render best — non-square gets center-cropped to fit the circular frame.

Replacing the avatar overwrites the previous one immediately. There’s no “approve before it goes live” step — what you upload is what brands see on the next page load.

Bio

1–3 sentences. What you make, who you make it for, why brands should care. Skim test: read it in 5 seconds — does the brand know if you’re a fit?

Audience

Brands filter the discovery directory by these. Empty audience fields → you don’t show up in filtered searches.

Categories

Multi-select chip picker — pick the niches you create in. Examples: tech, finance, fitness, gaming, lifestyle. Brands filter by category union (creator must have all selected).

Pick the categories that genuinely describe your output. Spamming all 22 categories looks like noise and doesn’t actually help — brands looking for “fitness” want a fitness creator, not a fitness-and-everything-else creator.

Audience locations

Top 5 countries your audience comes from, as ISO-3166 alpha-2 codes (US, CA, GB, AU, IN). Comma-separated.

Self-reported in v1. When we ship platform OAuth integration, this will pull verified data from your TikTok / Instagram / YouTube analytics.

Audience age range

Single bucket: 13-17 / 18-24 / 25-34 / 35-44 / 45-54 / 55+. Pick the dominant one. Same note on verified data coming later.

Portfolio

Up to 6 URLs to your best content. Posts, videos, case studies — whatever shows your style and audience response. Brands skim these to decide if your output matches what they want attached to their brand.

Past brand collaborations

Comma-separated list of brand names you’ve worked with. Free text; no need to be exhaustive or include links. Examples: Notion, Linear, MongoDB.

This is the trust signal. Brands looking at a creator with 5 past collaborations they recognize will weight that higher than 50K followers from a creator with no past work.

Platforms

Every platform you publish on: handle + self-reported follower count.

Supported:

  • TikTok, Instagram, YouTube — the big three
  • X / Twitter, LinkedIn — text-and-link surfaces
  • Substack, Twitch, Podcast — long-form / niche audiences
  • Website — your home base / personal site

Each row PUTs separately, so you can fill them in one at a time. Adding a platform without a handle does nothing; we require both. Follower count is optional — leave blank if you don’t want to share that publicly.

The profile page sums your follower counts across platforms into a total reach number, which is what the brand-side directory’s “min followers” filter uses.

When OAuth integration ships (planned), connecting your TikTok/Instagram/YouTube account will auto-pull your verified follower count and engagement rate, marking the row as verified. Until then, all numbers are self-reported and brands know that.

Performance stats (automatic)

You don’t fill these in — we compute them nightly from your actual partnership data:

  • 90-day clicks — total click count across every brand you partner with
  • 90-day conversions — actual conversions attributed to you
  • 90-day revenue driven — sum of attributed GMV
  • 90-day commission earned — what you’ve made (across all statuses)
  • Top categories — derived from your converting offerings

These show on the brand-side discovery directory. They’re the unique angle versus other creator marketplaces — competitors only have follower counts; we have follower counts and real conversion data.

If your stats show as — it just means we haven’t aggregated you yet (new account, no partnerships, or aggregation hasn’t run since you got your first click).

What brands see vs what’s private

Public on /creators/<handle>, to anyone:

  • Display name, handle, avatar, bio
  • Categories, audience locations, audience age range and size
  • Sample links, past brands
  • Platforms (handles, profile links, follower counts, verified badges)

The performance stats (clicks, conversions, revenue, commission) aren’t on your public profile. Brands browsing the Discover creators directory can see them.

Shared with a brand when you apply to its program:

  • Your email, with your name, handle, bio and application message. The brand sees these while your application is pending, and they’re copied into the brand’s own partner records when you’re approved.

Never shown publicly or in the directory:

  • Email
  • Past sign-in dates
  • Internal IDs